Monday, March 31, 2008

Microsoft and Yahoo Revisited


For those who have been following my blog I have been talking about the possible acquisition of Yahoo by Microsoft. For those who did not know Yahoo rejected Microsoft’s $44.6 Billion dollar offer. Wired Magazine posted an article investigating the reasons for Microsoft’s movement. In my opinion Microsoft is trying to stay ahead of apple and make a staple and cornerstone the technology industry. It turns out they main reason is they want to focus on advertisements. Google is known for their ad-sense video adds and is the best web browser for marketing. However, Yahoo is the most used site with an average of 140 million users a day. Last year it was estimated that $6.6 Billion was invested in advertisements on web video displays, they estimate that it will be $21.1 Billion by 2012. If Microsoft could purchase this they could have the majority of the Internet users locked in for advertisements with the use of a browser, MSN messenger, and windows live. Do you think Microsoft is making the right decision? IF so should it be legal for one company to have that much control of the Internet?

2 comments:

Michael Molinar said...

I don't think MS is making the right decision. MS and Y! are both getting taken to the woodshed by Google, and combining forces only delays the inevitable. MS can't just buy their competition anymore. Google just has a better strategy. They would be in a far better position if they just stuck to what works for them - selling business software, developer stuff, and building the infrastructure of the Net. And as far as whether or not they should have that much control over the Internet if they buy Yahoo, they already have it. On any given day I believe around 90% of the world's desktops run some form of Windows. Now that's control...

Unknown said...

For those who have been following according to BBC News today 4/7 Yahoo is willing to sell just wants more then the 44.6 Billion dollar offer that was propose