The Obstacles of Public Relations…

As a communication major I have learned that the fastest way to reach and spread information is through the Internet. Things have certainly changed and progressed since I was a child. I remember when just having a pc where you could type and print was a massive impact for communication, and now everyone has high-speed wireless internet if they want. Things have certainly changed and are constantly changing.

However, how does one range success? The hardest part is said best on http://marketingmonster.wordpress.com/. This blog is filled with marketing techniques for success and also explains the hard parts of becoming successful. You can’t become rich and famous overnight, otherwise we all would be there if it was that easy. It explains how you can be lost with the junk and spam. It is almost certain that blogs are one of the most popular tools of this decade for media personnel. It is instant news and does not have to be 100% credible, so someone can trip on it and read and use it because of the instant access.

Many reporters have their own blogs because they do not always get to broadcast the stories they want. The hardest thing for reporters is blog sources because it is hard to distinguish credibility or reliability of any story or source. This is a topic of discussion on http://badpitch.blogspot.com/ specifically about how a PR person distinguishes a good hit. Working in PR is one of the most difficult things these days because success is measured by successfulness and you have to really stand out in order to win. It is my goal to study other websites and figure out how to become the attractive center of attention in order to be popular and successful.

PR agencies I feel have to determine a way to overcome or master the successfulness of blogs otherwise clients will start utilizing their own resources to spread their own PR by creating their own blogs. Blogs can also hurt an agency or company when outsiders criticize them. If an agency cannot combat the opinions expressed on the Internet, how can they maintain their value and be successful for their clients. Blogging by far is one of the latest challenges that PR professionals are trying to adapt to and will count on people from our generation which is in the midst of it all to help.

Howard Dean's YEAH!!!

It was almost four years ago when Dean made this speech. It was amazing because within hours it was being broadcast and being made fun of. If it was not for the internet and word of mouth, this incident probably would not have exploded so much. However, it did and I can still remember Charles Barkley on inside the NBA playing the famous scream every 3 minutes on the halftime and post game report. It also has shifted into a funny humor with Dave Chappele where he makes a big play on this incident. Dean is an example that media training and word choice is necessary especially when on film because this clip destroyed his political run for presidency and he will be well known for this incident.

Rambo IV

Every week my friends and I go to the movies on Sunday. It is basically a tradition we have been doing every weekend for the last 3 years. I am a movie minor and an avid watcher. This week our choice was Sylvester Stallone’s Rambo IV. I am an avid follower of him, and I was very disappointed in this film. Don’t get me wrong; if all you want to see is a bunch of stuff blow up and people get shot with hardly any plot you will definitely get your money’s worth in this film. There are three acts of the film dedicated to people being blown up or shot up and it's extreme. I was a little disappointed because most of his other flicks had a thick concentration of political issues and centered more on his character development. In this film we watch the 62-year-old kick some heavy ass and probably goes the entire movie with 3 minutes of dialog. Bucky gives this film a two out of five stars because the movie didn’t even go two hours. Stallone still proved to us fans, however, that he is in shape and still knows how to be a hard ass.

How we interpret signs…

I was looking around on Communication Nation today and one of the posts that was online looked so simple but was so interesting. It was about symbols and signs and how we communicate. It was an array of pictures of symbols, but what was interesting was that from a young age we all learn and put into our memory banks this knowledge. There were an array of symbols and pictures in different contexts and languages, but I can still understand the meaning behind all of them. It is weird because you see things like a Pringles can in a different language, but by associating the photo you know exactly what it is. Check it out let me know if you feel the same way.

Superbowl XLII

On February 3rd, 2008 The New England Patriots will face the New York Giants. This season was filled with NFL records and amazing highlights. We may witness the second team ever to go undefeated in NFL history or to be cut short by one of the biggest underdogs of the post season. What upsets me is that most people are disinterested in this bowl here in Dallas because the Cowboys are out. I feel that people are looking more forward to the commercials similar to this one. It is amazing how ridiculous the advertising rates go for only one minute. This clip however I think is one of the best marketing ideas that NIKE has done because it does highlight a specific amount of NFL stars but shows the burden and hardship it is to play in the NFL and to be a star. Enjoy this clip because I feel that the majority of commercials that will be playing on Super Bowl Sunday will be ridiculous focusing on humor focusing messages instead of deep thought meaning.

The New American Gladiators

Growing up as a child American Gladiators used to be one of my favorite TV shows. For some unknown reason the publicity and the characters were so entertaining along with the events that it was hard to think why not to watch. It was a horrible day when the show went off the air and its triumph return has made me a happy person. However, the show has changed to become more upbeat but it is definitely not the same. You can tell that the marketing of this show is completely different versus the old and the hosts are great people but they are not the same and neither are the gladiators. They seem to be more intense and not very personable like the old Laser, Turbo, and Nitro and the contestants appear to talk scripted versus their own expressions like the old gladiators. However, its great to see the show back and hopefully it will build and grow strong like the original American Gladiators.

Hola / Welcome

I would to take time out to say welcome to my first blog. The main purpose of this blog is to explore the use of media and public relations through the internet. I want to use this blog to explain how the future of communications is going to derive from web /mobile device mediums such as this blog and other forms of internet publishing tools. I am very interested in acts of persuasion through advertisements, people, and campaigns. I am also an avid sports fan and TV & Movie follower so don’t be surprised about the correlations if I pull any into this blog. I am a senior Corporate Communications Major here at SMU. You can follow along with my class at http://smuccpaclass.blogspot.com/. I encourage everyone to send comments and feed back and suggestions. I want this blog to be interactive as possible.